FIRST-PARTY DATA FOR RESTAURANTS

First-party data for restaurants, built at the table

Direct, permissioned guest relationships you own — instead of renting access to your own guests from platforms.

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THE PROBLEM

Third parties know your guests better than you do

Rented relationships

Reservation, delivery, and review platforms hold the guest record and sell you access back.

Partial pictures

POS reports show covers and checks, not people. A reservation shows one name per table.

Signals that don't connect

Email on one list, phone on another, visits in the POS. No single guest profile.

HOW IT WORKS

How checkout becomes first-party data

Direct interaction

Each diner settles their share through TabSettle — a direct, individual interaction with your restaurant.

Guest identity

Identity is established at checkout, separate from any marketing consent.

Affirmative permission

Guests decide whether to receive offers by text, email, or both.

Connected behavior

Visits, items, spend, and redemptions attach to the profile, across every location you run.

BENEFITS

Why first-party guest data compounds

You own it

Restaurant-owned first-party channels — reachable without a platform fee.

It's permissioned

Built on affirmative opt-in, with consent and preference management built in.

It's tied to spend

Guest profiles connected to actual transactions, not a form at the host stand.

It travels

APIs, webhooks, and exports move guest signals into the systems you already use.

BEST FIT

Built for full-service operators

Full-service restaurants with group dining

Operators reducing dependence on third-party platforms

Marketing teams building a restaurant-owned database

Brands unifying guest identity across locations

Restaurant groups standardizing guest data

GET STARTED

Start with one QR code

First-party guest data is included in TabSettle's standard pricing — $0/month plus 0.75% per completed transaction.

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FAQ

Common questions

What is first-party data for a restaurant?

Data guests share directly with your restaurant: contact information, marketing permission, visit history, items ordered, spend, and offer redemptions. It is owned by the restaurant, unlike data held by delivery, reservation, or review platforms.

What's the difference between first-party and zero-party data?

First-party data is observed through the direct relationship — visits, spend, contact details. Zero-party data is information guests intentionally volunteer, like birthdays or favorite dishes. TabSettle treats them separately and can combine them when guests choose to share preferences.

Is a collected email automatically a marketing subscriber?

No. Account or receipt information is separate from marketing consent. A guest becomes a subscriber only after an affirmative opt-in.

How does this work across multiple locations?

Guest identity, consent, and transaction behavior connect across locations and brands, giving restaurant groups one permissioned view of the guest across the portfolio.

Can we use this data in our existing CRM?

Yes. APIs, webhooks, and exports let you route guest and checkout signals into your CRM, loyalty platform, marketing tools, or data warehouse.